Making this particularly surprising is the fact that aside from a few bits in the pilot apparently being shot on 35mm film, so far as I know the first season of Game Of Thrones was only shot at 1080p. “The Marvel fan will love it, but you don’t have to be a Marvel fan to get the insight and enjoy the spot,” says the executive.There will be beheadings.
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The new commercial will be in rotation through June, says Perez, which means it will help draw attention to the movie before it debuts, and then play off elements of the film that might catch a consumer’s eye after one has seen it.
Even the tuna melt that stains Doctor Strange’s cape has its roots in Marvel movie lore: in “Avengers: Infinity War,” Wong and Doctor Strange talk about the edifying powers of a good tuna melt sandwich before Bruce Banner appears before them to draw them into a battle with Thanos. Marvel fans will find several other references to the company’s films when they watch the commercial, says Lobaton, which was created by a group of creative executives who are also fans of the films. “When it’s not your own, you pay a lot more attention,” he says. Wong’s efforts to clean up a cape that doesn’t belong to him will resound with viewers, Lobaton says, who may have experienced a similar situation. The strangest thing just happened to me… 👀 #DoctorStrange #MultiverseOfMadness /L6CqCLHoivĮven the plot of the ad was chosen very deliberately, he says. “This has opened huge fan speculation and conversation,” says Daniel Lobaton, chief creative officer at Saatchi & Saatchi New York, the ad agency that is part of Woven, a consortium of advertising companies that work for Procter’s fabric-care businesses. viewers might have seen a hand emerge from one of the inter-dimensional portals used by Doctor Strange and his magical cohorts and grab a container of Tide Pods. Harbor posted a video on Thursday in which he talks about a stained shirt. Social-media users who follow actor David Harbour, a participant in a previous Tide ad campaign who also plays Black Widow’s father in the Marvel movie of the same name, might have noticed something unusual last week. While Marvel is arguably one of the nation’s best-known entertainment brands, Procter isn’t leaving anything to chance. And Tide struck partnerships with 16 different NFL teams last year to help continue that effort. The company recently enlisted celebrities like Ice-T and “Stone Cold” Steve Austin to convince consumers to wash clothes with a Tide brand extension designed for use in cold water. In recent years, Tide has carved out prominent roles in several different Super Bowl ads, one featuring a stain on Fox broadcaster Terry Bradshaw’s shirt that figured prominently in an ad that quickly followed. Tide snagged the guest-starring role as P&G has placed more emphasis on techniques other than running the same old laundry ads that have for decades featured housewives touting the detergent’s ability to get out stains. Discovery’s HBO to launch a new season of “Game of Thrones.” Even so, executives at Tide can’t recall a time in the recent past when the detergent has helped scrub the path to a movie launch. Many big marketers have joined with movie studios to help promote a big entertainment release, whether it be McDonald’s offering toy figures in its kid-focused Happy Meals or Anheuser-Busch InBev’s Bud Light joining forces with Warner Bros. “We think we will reach people who have seen us before, but not in a way that has been that interesting for them.” It really allows us to get into this new space,” says Alex Perez, senior brand director of Procter & Gamble’s laundry products for North America, in an interview.
Marvel fans “aren’t just big, but they are so engaged.
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